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    EER "Fundamentals of Business and Law in Infocommunications"

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    • MODULE 2 MARKETING

      • Theory

      • File icon
        2.1 Definition of marketing
      • File icon
        2.2 Business environment
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        2.3 Marketing information
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        2.4-2.5 Infocommunications market
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        2.6 Developing a product
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        2.7 Marketing strategy and tactics
      • File icon
        2.8 Intellectual property

      • Additional material

      • URL icon
        BOOK: Introduction to marketing
      • URL icon
        BOOK: The Facebook marketing book
      • URL icon
        BOOK: Principles of Marketing
      • URL icon
        BOOK: The marketing book
      • URL icon
        LINK: Best Global Brands
      • URL icon
        LINK: Advertising and Marketing Communication Code
      • URL icon
        LINK: The Top 10 Brand Success Stories of 2018
      • URL icon
        LINK: General Electric Co. history, profile and corporate video
      • URL icon
        LINK: Nokia history, profile and history video
      • Video icon
        VIDEO: The Best Digital Advertising Trends of 2018
      • Video icon
        VIDEO: Best Advertisement ever
      • Video icon
        VIDEO: Apple's Marketing Strategy
      • Glossary icon
        Glossary (to module 2)

      • Knowledge control

      • Quiz icon
        Quiz to module 2

      • Full-time education

      • Assignment icon
        Seminar # 8 'The essence and structure of marketing activities'
      • Assignment icon
        Seminar # 9 'The essence and structure of marketing activities'
      • Assignment icon
        Seminar # 10 'The essence and structure of marketing activities'
      • Assignment icon
        Seminar # 11 'Exclusive rights to the results of intellectual activity (intellectual property)'
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    © ЦРДО БГУИР, г. Минск, Республика Беларусь, 2019-2025

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