Seminar # 10 'The essence and structure of marketing activities'

The task is the following.

Assume you have a business idea. The first step in planning its commercial realization is conducting the market research (of the market you want to operate in – for instance, IT-market, market of infocommunications, market of radioelectronics, etc.). So these three lessons in marketing you will have to do it – conduct the market research. As a result of the research you have to answer the following questions (the questions that are to be done during this lesson are highlighted):

General description of the market

What's trending in your industry

Who makes up your market and what their challenges are

What's the market segment that is interesting to you

Information about target markets and customers: know about them, starting with who they are

Which of your competitors your target audience looks to for information, more options, or to make a purchase

Description of your product/service

Strategy of your product/service’s pricing

Strategy of your product/service’s promotion

Your product/service’s sales strategy