Плитка: MODULE 2. MARKETING | EER "Fundamentals of Business and Law in Information Technology"

2.1 Definition of marketing

2.2 Business environment

2.3 Marketing information

2.4 Marketing characteristics of IT and software

2.5 ICT market

2.6 Developing a product

2.7 Marketing strategy and tactics

2.8 Intellectual property

BOOK: The Facebook marketing book

BOOK: Introduction to marketing

BOOK: Principles of Marketing

BOOK: The marketing book

LINK: Best Global Brands

LINK: Advertising and Marketing Communication Code

LINK: The Top 10 Brand Success Stories of 2018

LINK: Intel Corp. history, profile and history video

LINK: Apple, Inc. history, profile and history video

VIDEO: The Best Digital Advertising Trends of 2018

VIDEO: Best Advertisement ever

VIDEO: Apple's Marketing Strategy

Glossary (to module 2)

Quiz to module 2

Seminar # 9 'The essence and structure of marketing activities'

Seminar # 10 'The essence and structure of marketing activities'

Seminar # 11 'The essence and structure of marketing activities'

Seminar # 12 'Exclusive rights to the results of intellectual activity (intellectual property)'

Seminar # 13 'Exclusive rights to the results of intellectual activity (intellectual property)'

EER "Fundamentals of Business and Law in Information Technology"